Now more than ever companies are using podcasts as a way to connect with employees. Employers have found that with the majority in some cases, of their workforce at home the connection those employees feel to their coworkers and the company culture is suffering. Not only is company culture suffering, but productivity is down across the board according to several of my clients. However, podcasting has become one of the ways that companies are changing this dynamic and using the medium to rebuild connections with their teams.
As more companies are developing podcasts it's become essential to understand some best practices when it comes to launching an internal podcast and there are more than a few questions that you need to ask to make sure that you're on track to a successful podcast project.
One of the biggest pitfalls that I see in organizations that are starting an internal podcast is the lack of episode planning. They have intentions to get the podcast...
What's the best microphone for a podcast? I wish there was one simple answer to that question, but there are so many factors that go into what's the best mic for your voice, but I'm going to give you a great place to start.
There are a ton of microphones on the market that you could start with at various price points. For example, I have a Rode NT1, a Samson Q2U, and a few more but for the sake of this video, the microphone that I'm going to recommend is the most versatile that I've seen so far for a number of situations is the Samson Satellite.
This little microphone is a gorgeous little piece of equipment, I like the shiny top and it looks professional. Now you may laugh at that but I've had podcasters tell me it's important for them to look the part because they're doing video too, so kudos to Samson for making this mic look good!
The Samson satellite awesome little piece of equipment. Definitely, one I recommend.
Link to Mic: Buy the Mic
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I'm often asked, "is podcasting for my business?" Of course, my answer is always generally, yes, of course, you should create a podcast for your business!
There are at least a dozen reasons I could think of on why now, more than ever is the right time to start a podcast, but for the sake of this article, I'm going to outline my the top three that I've seen have the biggest impact on my business and my clients' work.
A great interview or shared thought on a podcast can be successful in a really interesting way. Interviews can warm up a market up to your offer, introduce you to prospects that could convert into future clients, and aid in creating advocacy in your existing client base as well as to educate your market.
One of the most effective ways to create leads in your business is to invite your prospective clients on your podcast, as a guest. This is the perfect opportunity to learn about their business in a...
Podcast popularity is at an all-time high! Almost daily there's news about celebrities like Joe Rogan, or movies launching their own fancast as limited series to build excitement and nurture their fanbase.
So how can you leverage podcast if you're not a podcaster? The answer as you may have seen in the title is appearing on podcasts as a guest! It's a great way to expand your audience and demonstrate your expertise. Guesting means you don’t need to start your own show. You just need a good topic that’s helpful to the audience you wish to serve, It’s a win-win situation.
The key to success is to understand what makes a great podcast guest.
When you find a podcast you think would be appropriate, start by listening to it. You’ll get to understand the flow of the show and the topics they cover. You’ll know the range of issues discussed, which will help you make a better pitch for your own ideas.
If you happen to use...
One of the biggest challenges and most frequently asked questions when talking with podcasters of all types is, how to create an effective episode, hits all the touchpoints, and avoids the common pitfalls that most podcasters make.
Knowing how to craft an episode is as important as promoting that episode to your internal or external audience.
In this massive blog post, I have identified the 10 essential steps to creating the best podcast episode, dare I say ever!
Let's review the process of how to approach podcasting more effectively. I work with several podcasts from the guest-driven podcast, to solo shows, internally focused for my corporate and enterprise clients and every variation of a podcast you can imagine.
One of the first and I think one of the most important aspects of episode planning is research. Especially when you have a guest based podcast or if you're interviewing an internal stakeholder.
My corporate and...
Hiring the right people and developing the skills needed is key to any businesses success. Your company performs to the level of the people you've hired to do the job, so bad hires can cost you dearly. How people come into a company can be a strong indication of how long they will stay and how well they might do in a position. That's why creating an onboarding program could help to avoid costly hiring mistakes. Let's take a look at 6 ways podcasting can be used for onboarding.
It's your time to shine, as a company that is! Use the time right when excitement is high to educate the new candidate about the company culture. Let them know what's coming in the next few days of the process and what to expect. Consider sharing positive feedback from recent hires on this podcast can really help new candidates feel welcome.
New salespeople want to do one thing after being hired, make their numbers! However, so many managers I've...
On a daily basis, I talk with podcasters about episode length, 30, 40 or 60 minutes? It's one of the biggest issues that actually slow the process for launching a podcast. Of course, how long a podcast is can be very subjective and really depends on a number of factors.
The type of show can be a strong factor in how long a podcast episode ends up being. If you're doing your own monologues then you may not need an hour to clearly convey your thoughts about a subject. Even if you did need an hour, it's debatable and hard truth to consider but are you that interesting? #REALTALK
Most people just can't hold an audience over a podcast for an entire hour and keep them engaged. Some can and if you're that special person then go for it but I recommend against it. One thing I advise my solo podcasters to do is to test a potential episode with two people. One that's a friend an one you don't know that well. Gauge their...
Working with companies like Aflac, JP Morgan, ADP and others that have sales focused divisions it’s vital to understand how to quantify the spend on internal podcasting. In particular for Sales Enablement trainers and instructional designers often partner with marketing and sales leaders to craft content that’s meaningful, actionable and can produce quantifiable results. Meaning that If the company invest X number of dollars in podcasting they can see an actual result in the field.
How you track the activity of your podcast, downloads, listenership, and types of devices are all important, but the surprising thing that almost everyone is ignoring where your content is being consumed.
Geo-tracking reveals where the content is being consumed and almost every podcast hosting company that offers an Enterprise Podcasting product offers this basic but powerful feature in there stats. It’s a simple map.
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