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6 Elements for Sales Onboarding with Podcasting

Aug 01, 2019

Hiring the right people and developing the skills needed is key to any businesses success. Your company performs to the level of the people you've hired to do the job, so bad hires can cost you dearly. How people come into a company can be a strong indication of how long they will stay and how well they might do in a position. That's why creating an onboarding program could help to avoid costly hiring mistakes. Let's take a look at 6 ways podcasting can be used for onboarding.

1. Pre-hire Welcome Program:

It's your time to shine, as a company that is! Use the time right when excitement is high to educate the new candidate about the company culture. Let them know what's coming in the next few days of the process and what to expect. Consider sharing positive feedback from recent hires on this podcast can really help new candidates feel welcome.

2. Define How Success is Measured:

New salespeople want to do one thing after being hired, make their numbers! However, so many managers I've spoken with miss the opportunity to help their new people define what the first couple of months looks like in regards to success. Using the podcast to define what the expectations are can play a key role in helping the salesperson feel they have a workable goal that's both achievable and obtainable. Crushing the sales goal for the month my note be as important as getting to know the top customers in the account, but they won't know unless you tell them.

3. Teach Sales Techniques:

Provide sales instruction on how your people should sale. Teach about active listening, or becoming a resource for the client. Help your team to become trusted advisors before their first day so they're not just focused on their sales quota, but really serving the customer. It's good practice for the new person to hear and for the existing team to revisit how customers are nurtured.

4. Review Sales Enablement Technology:

It's important to use the best tools for the job, but going for all the shiny new CRM's and Automation tools can create an environment where salespeople are spending more time entering customer data vs reaching out to potential or existing clients. On the podcast focus on what tools to use the first 60 days and if the company has more tools that that, introduce them once they master the first three tools.

5. Introduce Your Coaching and Mentor Program

Coaching and mentoring can fast track a candidate for success. Make coaching an important aspect of career development before they even start with a short coaching session included in one of the podcast episodes. Include a feedback form that can be completed to cover questions that may come up and address those concerns before their first day. A well defined mentor/coaching program builds on itself month after month. Creating not only a very successful start for the candidate but growth opportunities for the mentor for leadership.

Onboarding Equals Success

SHRM has a very well done study from 2015 that goes in-depth on the Four C's of Onboarding The report covers all the aspects of creating a successful program that I'm sure you can use if you haven't established a formal program at your company. It's a great foundation to refer to as you're building your podcast offering.

Enterprise Podcaster, Is an industry leader in corporate podcast training and implementation. We train companies on the most effective ways to educate, motivate and communicate with a distributed workforce.

Visit us at EnterprisePodcaster to book a call and learn how we can help your team to define success in your onboarding process.

 

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