Now more than ever companies are using podcasts as a way to connect with employees. Employers have found that with the majority in some cases, of their workforce at home the connection those employees feel to their coworkers and the company culture is suffering. Not only is company culture suffering, but productivity is down across the board according to several of my clients. However, podcasting has become one of the ways that companies are changing this dynamic and using the medium to rebuild connections with their teams.
As more companies are developing podcasts it's become essential to understand some best practices when it comes to launching an internal podcast and there are more than a few questions that you need to ask to make sure that you're on track to a successful podcast project.
One of the biggest pitfalls that I see in organizations that are starting an internal podcast is the lack of episode planning. They have intentions to get the podcast...
Working with companies like Aflac, JP Morgan, ADP and others that have sales focused divisions it’s vital to understand how to quantify the spend on internal podcasting. In particular for Sales Enablement trainers and instructional designers often partner with marketing and sales leaders to craft content that’s meaningful, actionable and can produce quantifiable results. Meaning that If the company invest X number of dollars in podcasting they can see an actual result in the field.
How you track the activity of your podcast, downloads, listenership, and types of devices are all important, but the surprising thing that almost everyone is ignoring where your content is being consumed.
Geo-tracking reveals where the content is being consumed and almost every podcast hosting company that offers an Enterprise Podcasting product offers this basic but powerful feature in there stats. It’s a simple map.
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