I'm often asked, "is podcasting for my business?" Of course, my answer is always generally, yes, of course, you should create a podcast for your business!
There are at least a dozen reasons I could think of on why now, more than ever is the right time to start a podcast, but for the sake of this article, I'm going to outline my the top three that I've seen have the biggest impact on my business and my clients' work.
A great interview or shared thought on a podcast can be successful in a really interesting way. Interviews can warm up a market up to your offer, introduce you to prospects that could convert into future clients, and aid in creating advocacy in your existing client base as well as to educate your market.
One of the most effective ways to create leads in your business is to invite your prospective clients on your podcast, as a guest. This is the perfect opportunity to learn about their business in a...
One of the biggest challenges and most frequently asked questions when talking with podcasters of all types is, how to create an effective episode, hits all the touchpoints, and avoids the common pitfalls that most podcasters make.
Knowing how to craft an episode is as important as promoting that episode to your internal or external audience.
In this massive blog post, I have identified the 10 essential steps to creating the best podcast episode, dare I say ever!
Let's review the process of how to approach podcasting more effectively. I work with several podcasts from the guest-driven podcast, to solo shows, internally focused for my corporate and enterprise clients and every variation of a podcast you can imagine.
One of the first and I think one of the most important aspects of episode planning is research. Especially when you have a guest based podcast or if you're interviewing an internal stakeholder.
My corporate and...
On a daily basis, I talk with podcasters about episode length, 30, 40 or 60 minutes? It's one of the biggest issues that actually slow the process for launching a podcast. Of course, how long a podcast is can be very subjective and really depends on a number of factors.
The type of show can be a strong factor in how long a podcast episode ends up being. If you're doing your own monologues then you may not need an hour to clearly convey your thoughts about a subject. Even if you did need an hour, it's debatable and hard truth to consider but are you that interesting? #REALTALK
Most people just can't hold an audience over a podcast for an entire hour and keep them engaged. Some can and if you're that special person then go for it but I recommend against it. One thing I advise my solo podcasters to do is to test a potential episode with two people. One that's a friend an one you don't know that well. Gauge their...
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